Tender Habit offers apparel for creative women, ethically sourced and made from sustainable fabrics. Based in Reykjavík, Iceland. We also have a connection with and keep an inventory in Portland, Oregon.

The main focus is quality, sustainability, and to stay inspired while inspiring others. The line is currently all made in house, by hand in a small batch. Inspired by the handmade movement, music, and arts.

The line is made for intelligent, gifted, and enlightened women who like to express their identity professionally and in their social circles.

In November 2020 we are launching a second line for accessories and home goods, called Tender Object. You can find both lines on this site.